As B2B PR specialists we help firms selling technology and services in the European market talk the language of business to their customers.
James Cooper, Director
We know how to craft messages that count and get the attention of national and international business media as well as key trade media.
What’s more, we’re skilled at getting companies on the radar of key influencers, such as industry analysts.
What challenges do you face? Take a look at our services and experience to see how we can help.
Get in touch
Let us know how we can help your business
Client Highlight
Ascendant is working with a great British company called Electric Aviation Group (EAG) as it launches the design for the world’s first hybrid electrical 70+ seat passenger aircraft that is set to revolutionise air travel in the next decade.
Thanks to our great media relations team, coverage appeared in The Daily Telegraph and on the BBC on the morning the news was sent out.
According to Kamran Iqbal, CEO and Founder of EAG:
“Ascendant did a great job identifying the right strategy, news angles and approach for the launch of our revolutionary hybrid-electric regional aircraft design. The results were beyond our expectations, and featured coverage in both UK national and broadcast media. I would be very happy to recommend Ascendant and look forward to working with them in the future.”
More information can be seen here.
Evaluating the ROI of B2B Public Relations
Interestingly we have recently seen an upswing in the number of clients trying to measure the value of tactical PR activities using qualitative indices, such as the # of hits on a press release issued, or # of visits to a website from an article, or the # of openings of a newsletter. So once […]
Client Press Releases
Transcending Click-Throughs
How PR Can Inform Your Content And Messaging StrategyA webinar featuring James Cooper of Ascendant Communications discussing how B2B technology marketers need to keep an eye on influencer relations and coverage to maintain effective sales penetration and conversion with buyer decision-makers.
“Ascendant has made a tangible difference to our Analyst Relations activities in the last twelve months, with report coverage more than doubling in 2020.
In addition, our analyst interactions, and the strategic use of AR, have also been transformed in the business.”
“Ascendant has helped us to reach our key Analyst contacts, and these have directly influenced our biggest wins in 2020.”
“As our UK and European PR agency partner, Ascendant has been a great strategic asset for Telia Carrier, providing content, input and support for both local and global campaigns. One campaign alone delivered a direct multi-million SEK return on investment.”
“In 2019 we made the decision to bring our PR arrangements in-house. However, we chose to continue to work with Ascendant to provide PR support at our flagship annual customer and trade event, as we felt confident that with their experience with the event they would help ensure great results in 2020.”
“Ascendant has helped expand our coverage and awareness in the UK market and its analyst relations programme has helped us gain international awareness and sales, especially in key markets such as the USA and UK.”
“Ascendant provided an excellent service for us, dramatically increasing our press coverage and awareness in key industry sectors in the UK, France and Germany. Their understanding of our market and ability to identify news and content to help get us thought leadership was been particularly effective.”