Ascendant is a B2B Business Communications consultancy established in 2003
We know how to craft messages that count and get the attention of national and international business media as well as key trade media.
What’s more, we’re skilled at getting companies on the radar of key influencers, such as industry analysts.
We focus primarily on technology and B2B services markets, including energy and healthcare.
What challenges do you face?
Take a look at our services and experience to see how we can help.
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“Ascendant became the ‘beating heart’ of Akamai’s global and European communications program. Working as an integrated and strategic partner to our international marketing and local public relations teams, it generated significant value for the business and helped to build our brand presence in key markets.”
Do William and Kate need a new PR strategy?
It’s interesting watching and reading some of the news and headlines around some major, and some easily avoidable, gaffs that Kate and William, the Prince and Princess of Wales, have made over the last 12-24 months. For example, their recent trip to the Caribbean ended being a PR disaster, with some poorly thought out appearances and a lack […]
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A webinar featuring James Cooper of Ascendant Communications discussing how B2B technology marketers need to keep an eye on influencer relations and coverage to maintain effective sales penetration and conversion with buyer decision-makers.
“Ascendant has made a tangible difference to our Analyst Relations activities in the last twelve months, with report coverage more than doubling in 2020.
In addition, our analyst interactions, and the strategic use of AR, have also been transformed in the business.”
“Ascendant provided an excellent service for us, dramatically increasing our press coverage and awareness in key industry sectors in the UK, France and Germany. Their understanding of our market and ability to identify news and content to help get us thought leadership was been particularly effective.”
Micha Sprinz, Senior Marketing Manager, Microsoft
“Ascendant has helped us to reach our key Analyst contacts, and these have directly influenced our biggest wins in 2020.”
Rory Dennis, Co-Founder, Amplience
“As our UK and European PR agency partner, Ascendant has been a great strategic asset for Telia Carrier, providing content, input and support for both local and global campaigns. One campaign alone delivered a direct multi-million SEK return on investment.”
“In 2019 we made the decision to bring our PR arrangements in-house. However, we chose to continue to work with Ascendant to provide PR support at our flagship annual customer and trade event, as we felt confident that with their experience with the event they would help ensure great results in 2020.”
Joanna McDonough – events director, Metapack
“Ascendant has helped expand our coverage and awareness in the UK market and its analyst relations programme has helped us gain international awareness and sales, especially in key markets such as the USA and UK.”