AR & Sales Targets

2023 has been yet another positive year for our AR services, with many clients seeing tangible business benefits from engaging with key analysts at Gartner, Forrester and IDC (and some smaller firms also).  The secret sauce of a successful AR program is...

Where does GenAI fit into PR & Communications?

I was fortunate enough this week to attend an event in London organised by CIM, looking at the role of AI in marketing and advertising.  There is clearly a revolution going on here, transforming the way many complex and time-consuming tasks can be done more easily,...

Do William and Kate need a new PR strategy?

It’s interesting watching and reading some of the news and headlines around some major, and some easily avoidable, gaffs that Kate and William, the Prince and Princess of Wales, have made over the last 12-24 months.  For example, their recent trip to...

Webinar looking at Channel PR

Our Founder, James Cooper, recently took part in a webinar looking at best practice and the benefits of Channel PR, you can see the recording here:  https://www.etrigue.com/infocenter/ondemand-webinar-leveraging-events-pr-and-social-to-drive-impact-for-your-channel/