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UK Prime Minister Interview 2 October, 2022

UK prime minister Liz Truss has had a tumultuous week, with a badly launched budget in her third week in office. The communications strategy around this, in particular, has been widely condemned as having been inept and badly executed. Therefore her appearance on...

Evaluating the ROI of B2B Public Relations

Interestingly we have recently seen an upswing in the number of clients trying to measure the value of tactical PR activities using qualitative indices, such as the # of hits on a press release issued, or # of visits to a website from an article, or the # of openings...

Thoughts for 2019

As we enter 2019, we seem to be carrying forward into a new year all the uncertainties of 2018, with Brexit impacting Europe, US presidential policies causing unease and uncertainty, and trade with China looking problematical.  How in this environment can marketeers...