+44 (0) 208 334 8041 jcooper@ascendcomms.net

Ascendant blogs …

UK Prime Minister Interview 2 October, 2022

UK prime minister Liz Truss has had a tumultuous week, with a badly launched budget in her third week in office. The communications strategy around this, in particular, has been widely condemned as having been inept and badly executed. Therefore her appearance on today’s BBC flag ship political show was widely anticipated. Without looking at […]

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Evaluating the ROI of B2B Public Relations

Interestingly we have recently seen an upswing in the number of clients trying to measure the value of tactical PR activities using qualitative indices, such as the # of hits on a press release issued, or # of visits to a website from an article, or the # of openings of a newsletter.  So once […]

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Thoughts for 2019

As we enter 2019, we seem to be carrying forward into a new year all the uncertainties of 2018, with Brexit impacting Europe, US presidential policies causing unease and uncertainty, and trade with China looking problematical.  How in this environment can marketeers and communications experts plan to maximize the impact and value of their efforts […]

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Ascendant Communications listed in UK Top 20 B2B PR agencies

Ascendant Communications listed in UK Top 20 B2B PR agencies

We are very pleased to announce that Ascendant has been listed in B2B Marketing Magazine’s ‘Top 20 UK B2B PR Agencies – 2017’. We have worked hard in the last year to help support our clients, and it is great to see that this has paid off and that the results we have gained have […]

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PR ‘101’ for 2017  – by James Cooper

PR ‘101’ for 2017 – by James Cooper

I realized the other day that in 2017 I will have worked in B2B tech PR for 20 years – having got that sobering fact out of the way, I then started to think about what ups and downs I had experienced in that time; working for a Dotcom in Silicon Valley in 1999, seen […]

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Fake the News!  What’s the Problem?

Fake the News! What’s the Problem?

Interesting article appeared last week (http://www.bbc.co.uk/news/blogs-trending-37846860) on the raise of fake news websites on the internet, and the danger that these pose to legitimate news gathering, dissemination and public consumption and education. A couple of years ago, it was evident that the spoof articles links at the bottom of many websites were just that, just […]

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