It’s interesting watching and reading some of the news and headlines around some major, and some easily avoidable, gaffs that Kate and William, the Prince and Princess of Wales, have made over the last 12-24 months.  For example, their recent trip to the Caribbean ended being a PR disaster, with some poorly thought out appearances and a lack […]

Our Founder, James Cooper, recently took part in a webinar looking at best practice and the benefits of Channel PR, you can see the recording here:  https://www.etrigue.com/infocenter/ondemand-webinar-leveraging-events-pr-and-social-to-drive-impact-fo…

It is great to see the recognition that Ascendant Communications has gained by being ranked as a Top Innovator by CEO Views magazine. This a great achievement by the team, and these accolades are always welcome as we look to promote our own brand and agency with clients and prospects. You can see the article […]

It was interesting to see a recent article on Sky News (https://bit.ly/3v7DCKb) that, post-Brexit, London continues to lead the rest of Europe for investment in IT start-ups. For years London traded on being the centre of historic trading and financial systems anchored in the City, then since the Eighties it traded on its light approach […]

Great to see that Ascendant Communications has been listed by Influencer Marketing Hub as one of the UK’s Top Ten PR Agencies: https://lnkd.in/etSkUX5Q

UK prime minister Liz Truss has had a tumultuous week, with a badly launched budget in her third week in office. The communications strategy around this, in particular, has been widely condemned as having been inept and badly executed. Therefore her appearance on today’s BBC flag ship political show was widely anticipated. Without looking at […]

Interestingly we have recently seen an upswing in the number of clients trying to measure the value of tactical PR activities using qualitative indices, such as the # of hits on a press release issued, or # of visits to a website from an article, or the # of openings of a newsletter.  So once […]

As we enter 2019, we seem to be carrying forward into a new year all the uncertainties of 2018, with Brexit impacting Europe, US presidential policies causing unease and uncertainty, and trade with China looking problematical.  How in this environment can marketeers and communications experts plan to maximize the impact and value of their efforts […]