AR & Sales Targets

2023 has been yet another positive year for our AR services, with many clients seeing tangible business benefits from engaging with key analysts at Gartner, Forrester and IDC (and some smaller firms also).  The secret sauce of a successful AR program is forging relationships between senior execs at vendors, with strategically important analysts that cover their […]

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Where does GenAI fit into PR & Communications?

I was fortunate enough this week to attend an event in London organised by CIM, looking at the role of AI in marketing and advertising.  There is clearly a revolution going on here, transforming the way many complex and time-consuming tasks can be done more easily, quickly and efficiently (and sometimes even to a higher standard). […]

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Do William and Kate need a new PR strategy?

It’s interesting watching and reading some of the news and headlines around some major, and some easily avoidable, gaffs that Kate and William, the Prince and Princess of Wales, have made over the last 12-24 months.  For example, their recent trip to the Caribbean ended being a PR disaster, with some poorly thought out appearances and a lack […]

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Webinar looking at Channel PR

Our Founder, James Cooper, recently took part in a webinar looking at best practice and the benefits of Channel PR, you can see the recording here:  https://www.etrigue.com/infocenter/ondemand-webinar-leveraging-events-pr-and-social-to-drive-impact-fo…

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Ascendant a Top Innovator in 2022

It is great to see the recognition that Ascendant Communications has gained by being ranked as a Top Innovator by CEO Views magazine. This a great achievement by the team, and these accolades are always welcome as we look to promote our own brand and agency with clients and prospects. You can see the article […]

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London continues to lead Europe’s IT Start-up investment

It was interesting to see a recent article on Sky News (https://bit.ly/3v7DCKb) that, post-Brexit, London continues to lead the rest of Europe for investment in IT start-ups. For years London traded on being the centre of historic trading and financial systems anchored in the City, then since the Eighties it traded on its light approach […]

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UK Prime Minister Interview 2 October, 2022

UK prime minister Liz Truss has had a tumultuous week, with a badly launched budget in her third week in office. The communications strategy around this, in particular, has been widely condemned as having been inept and badly executed. Therefore her appearance on today’s BBC flag ship political show was widely anticipated. Without looking at […]

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