I realized the other day that in 2017 I will have worked in B2B tech PR for 20 years – having got that sobering fact out of the way, I then started to think about what ups and downs I had experienced in that time; working for a Dotcom in Silicon Valley in 1999, seen […]
Interesting article appeared last week (http://www.bbc.co.uk/news/blogs-trending-37846860) on the raise of fake news websites on the internet, and the danger that these pose to legitimate news gathering, dissemination and public consumption and education. A couple of years ago, it was evident that the spoof articles links at the bottom of many websites were just that, just […]
Many people will be waking up today to the news that the UK has voted to leave the European Union (EU). Whilst many people outside of the UK will be shocked to hear this (maybe like Texas voting to leave the US), for many Brits this debate has been around for many years, and the […]
It was reported this week that Facebook has been supressing ‘right-wing’ news and stories in its ‘trendings topics’ box. The Times of 12 May, 2016, reports that, if proven, these allegations will change the game, transforming companies like Facebook from just being platforms of information to being publishers of news. So what? Well, this added […]
For those of you in the US and elsewhere not aware of what one of the tiny states across the pond is doing at the moment, let me inform you. The UK is holding a vote on 23 June 2016 to decide whether not to stay in the EU, and potentially […]
We recently did a webinar with eTrigue on how PR & AR still have a place in B2B marketing for tech businesses and they are ignored at your peril.
Hear the recording here: http://ww2.etrigue.com/expertserieswebcasts/03172016-es-transcending-click-th…
It’s that time of year again. The Christmas festivities are over. And the end-of-quarter results are in (almost). You’ve returned refreshed from the holiday break and spent the last two days clearing your Inbox down to a manageable size. As prepare your ‘to do’ list for the coming weeks, perhaps now is a good time […]
In recent years B2B marketers seem increasingly caught up in the hullabaloo and hype surrounding e-marketing and social media – nowadays everyone’s captivated by rich new data reporting on SEO rankings, blog re-tweets, and which pages or content downloads most turn...
For many of us in Public Relations, the study of journalism, whether professionally, by osmosis in the job, or just by casual observation, is something that most of us will admit to finding of interest and relevance. Therefore when watching the news on TV, or reading...