Brexit – good or bad for PR programs in Europe?
For those of you in the US and elsewhere not aware of what one of the tiny states across the pond is doing at the moment, let me inform you. The UK is holding a vote on 23 June 2016 to decide whether not to stay in the EU, and potentially […]
Listen to our recent webinar – PR & AR still have a place at B2B Marketing’s Top Table
We recently did a webinar with eTrigue on how PR & AR still have a place in B2B marketing for tech businesses and they are ignored at your peril.
Hear the recording here: http://ww2.etrigue.com/expertserieswebcasts/03172016-es-transcending-click-th…
Five New Year resolutions every PR Manager should make
It’s that time of year again. The Christmas festivities are over. And the end-of-quarter results are in (almost). You’ve returned refreshed from the holiday break and spent the last two days clearing your Inbox down to a manageable size. As prepare your ‘to do’ list for the coming weeks, perhaps now is a good time […]
Evaluating the ROI of B2B Public Relations and Analyst Relations
In recent years B2B marketers seem increasingly caught up in the hullabaloo and hype surrounding e-marketing and social media – nowadays everyone’s captivated by rich new data reporting on SEO rankings, blog re-tweets, and which pages or content downloads most turn...
Attached or Detached Journalism – should we care?
For many of us in Public Relations, the study of journalism, whether professionally, by osmosis in the job, or just by casual observation, is something that most of us will admit to finding of interest and relevance. Therefore when watching the news on TV, or reading...
Why Pearson was wrong to sell the FT
In the world of newspapers and news media, there are some brands that are iconic, and some that are iconic for a reason. Sometimes the two can be mutually exclusive, for example, Warner Brothers made its name in the Twentieth Century with legendary films such as...
Have PR firms really come of age?
Working in B2B PR we often find ourselves sandwiched between the serious and demanding needs of our blue-chip clients and the somewhat fluffy, youthful and flaky reputation certain parts of our industry seems to enjoy promoting, and which we, as a PR firm, are by...
What is the future of editorial content – paid or earned – and what are the implications of this?
– by James Cooper, Ascendant Communications Recently a few items have come together to prompt a blog on this topic. Firstly, we were helping a client select a PR firm in Benelux and, as a PR guy being ‘sold to’ by other PR people, I was quite shocked at the way that paid content was […]
James Cooper live
Ascendant’s Managing Director, James Cooper, speaking at a recent Energy event in London, hosted by Power Efficiency, about the importance of using PR to support corporate reputation in the area of environmental legislation. Format not supported