In recent years B2B marketers seem increasingly caught up in the hullabaloo and hype surrounding e-marketing and social media – nowadays everyone’s captivated by rich new data reporting on SEO rankings, blog re-tweets, and which pages or content downloads most turn...

For many of us in Public Relations, the study of journalism, whether professionally, by osmosis in the job, or just by casual observation, is something that most of us will admit to finding of interest and relevance. Therefore when watching the news on TV, or reading...

In the world of newspapers and news media, there are some brands that are iconic, and some that are iconic for a reason. Sometimes the two can be mutually exclusive, for example, Warner Brothers made its name in the Twentieth Century with legendary films such as...

Working in B2B PR we often find ourselves sandwiched between the serious and demanding needs of our blue-chip clients and the somewhat fluffy, youthful and flaky reputation certain parts of our industry seems to enjoy promoting, and which we, as a PR firm, are by...

Ascendant’s Managing Director, James Cooper, speaking at a recent Energy event in London, hosted by Power Efficiency, about the importance of using PR to support corporate reputation in the area of environmental legislation. Format not supported

Listen to a podcast by Gillie Tennant from our team talking about best practices in European PR and how best to plan a program.