+44 (0) 208 334 8041 jcooper@ascendcomms.net

Thoughts for 2019

As we enter 2019, we seem to be carrying forward into a new year all the uncertainties of 2018, with Brexit impacting Europe, US presidential policies causing unease and uncertainty, and trade with China looking problematical.  How in this environment can marketeers...
PR ‘101’ for 2017  – by James Cooper

PR ‘101’ for 2017 – by James Cooper

I realized the other day that in 2017 I will have worked in B2B tech PR for 20 years – having got that sobering fact out of the way, I then started to think about what ups and downs I had experienced in that time; working for a Dotcom in Silicon Valley in 1999, seen...
Fake the News!  What’s the Problem?

Fake the News! What’s the Problem?

Interesting article appeared last week (http://www.bbc.co.uk/news/blogs-trending-37846860) on the raise of fake news websites on the internet, and the danger that these pose to legitimate news gathering, dissemination and public consumption and education. A couple of...