by James Cooper | Apr 19, 2016 | B2B PR, News
For those of you in the US and elsewhere not aware of what one of the tiny states across the pond is doing at the moment, let me inform you. The UK is holding a vote on 23 June 2016 to decide whether not to stay in the EU, and potentially leave the political and...
by James Cooper | Mar 18, 2016 | B2B PR, News
We recently did a webinar with eTrigue on how PR & AR still have a place in B2B marketing for tech businesses and they are ignored at your peril. Hear the recording here: http://ww2.etrigue.com/expertserieswebcasts/03172016-es-transcending-click-through-replay
by James Cooper | Jan 4, 2016 | B2B PR, News
It’s that time of year again. The Christmas festivities are over. And the end-of-quarter results are in (almost). You’ve returned refreshed from the holiday break and spent the last two days clearing your Inbox down to a manageable size. As prepare your ‘to do’ list...
by James Cooper | Feb 20, 2015 | B2B PR, News
Recently a few items have come together to prompt a blog on this topic. Firstly, we were helping a client select a PR firm in Benelux and, as a PR guy being ‘sold to’ by other PR people, I was quite shocked at the way that paid content was being liberally blended in...
