Making your voice heard
Call us: +44 (0) 208 334 8041


Duncan Gurney, Senior Consultant
Duncan Gurney, Senior Consultant

We’ve worked with some of the world’s most exciting brands, helping them become established in the UK and European markets.

Our experience ranges from working with blue chip US companies through to the UK government and private industry bodies. As a team we individually have experience working for world class organisations such as IBM, Siebel, CWW and Nortel. We’ve also undertaken work for UK organisations such as the CBI and NHS.

Whether you’re a small start-up or a global organisation needing a more focussed and results-oriented approach to your PR programme, we have the expertise to deliver the results you need.

Contact us:

CLIENT CASE STUDY Akamai Technologies 

The task

Back in 2005, Akamai needed a trusted PR partner to help elevate its visibility outside the US.

Our task was to educate analysts, business and consumer audiences in select European territories and industries, building and promoting the brand to ensure Akamai was at the forefront of every conversation.

Over the next 12 years Ascendant positioned Akamai as the leading authority on CDN, Cloud Network and Cloud Security. Constantly reinventing the communications programme as the company evolved from a $328 million to a $2.3 billion turnover global business.

We’d like to think our strategic thinking, combined with the national, international and trade media coverage we generated, supported Akamai with its explosive revenue growth.

A global leader in Content Delivery Network (CDN) services, Akamai makes the Internet fast, reliable and secure for its customers. Its industry leading solutions enable businesses to compete in today’s hyper connected world, optimising consumer, enterprise and entertainment experiences for any device, anywhere.

How we did it – a summary:

  • Kicked off a high profile 5-year Analyst Relations programme to ‘influence the influencers’
  • Provided ‘big picture’ thinking and high level strategy – the quarterly State of the Internet Report initiative established Akamai as a global and trusted de facto industry authority
  • Coordinated our European network of partner PR agencies, to deliver an impactful and effective PR program for Akamai across eight markets and territories, ensuring messaging campaigns address both corporate and local sales and marketing needs
  • Initiated a powerful ‘Thought Leadership’ content generation programme to identify key issues for industry comment – a process now replicated by US and Asia Pacific teams
  • Drove an innovative media relations programme to target Tier 1 and 2 titles and maximise coverage, including inventive messaging to support Akamai appearances at key trade shows like IBC and MWC
  • Launched and supported Akamai’s European blog programme

Ascendant became the ‘beating heart’ of Akamai’s global and European communications program. Working as an integrated and strategic partner to our international marketing and local public relations teams, it generated significant value for the business and helped to build our brand presence in key markets.”

Jeff Young, VP, Corporate Communications, Akamai Technologies


The brief

In 2005 hybris, then an innovative European-based technology vendor, hired Ascendant to elevate its profile, build brand visibility, and provide the dedicated PR focus its previous global communications agency was unable to deliver.

Ascendant was tasked with:

  • Putting hybris on the radar of key industry analysts – like Forrester and Gartner
  • Gaining visibility in national trade and business media in selected vertical/geographic markets
  • Enabling hybris to lead the debate on emerging trends – like multi-channel and mobile commerce – and become a recognised thought leader on the fast changing omnichannel expectations of today’s connected consumers.

hybris, an SAP company, helps businesses around the globe sell more goods, services and digital content through every touchpoint, channel and device.

Founded in 1995, today hybris is a world-class provider of enterprise-class e-commerce technology. Its commerce software suite helps companies of all sizes execute their direct selling processes – regardless of whether they engage online, on their mobile or in-store. Over 500 companies have chosen hybris to power their business, including global brands such as Avid, Thomson Reuters, 3M, Waterstones, Starbucks, P&G, Levi’s, Toys”R”Us, Nespresso and Lufthansa.

The Milestones

Ascendant’s PR and analyst programs have been instrumental to hybris on its journey to becoming a globally recognised market leading vendor of multichannel commerce solutions and, ultimately, its successful acquisition by SAP in 2013.

“Ascendant has provided us with excellent support in gaining awareness and influence in the UK and Europe through the PR support they have given us.  In particular, Ascendant’s follow through, understanding of local media and counsel have been excellent”

Amy Groden-Morrison, Director of Corporate Communications, TIBCO Spotfire

“Ascendant provided an excellent service for us, dramatically increasing our press coverage and awareness in key industry sectors in the UK, France and Germany. Their understanding of our market and ability to identify news and content to help get us thought leadership was been particularly effective.”

Micha Sprinz, Senior Marketing Manager, Microsoft

“Ascendant has helped expand our coverage and awareness in the UK market and its analyst relations programme has helped us gain international awareness and sales, especially in key markets such as the USA and UK.”

Carsten Thoma, COO, hybris