We blend a combination of different
messaging skills and disciplines to ensure we create a communications
programme tailored to meet your exact requirements. But
that's not all. We'll continually review and refine our
service to ensure your evolving objectives are supported,
every step of the way.
Our services include:
- Media Relations
- Influencer
and Analyst Relations
- Message definition and creation
- Copywriting
Media Relations
Getting coverage in the media and press is the primary reason that companies
decide to use a PR consultancy, whether to generate coverage or to try and manage
the type of coverage that appears. Ascendant’s team of expert consultants
has over 40 years of combined experience in working with the media. We understand
how the press works and the best ways to generate interest and coverage for a
company and are realistic and honest about how this can best be achieved and
the level of interest a company is likely to generate. This innovative, but down
to earth, approach to PR means that our clients maximise their coverage potential
in key business, vertical and technical press.
Analyst & Influencer Relations
Despite the fact that press coverage is the main reason many companies use
PR consultancies, we take a more holistic approach to how PR can help organisations
gain industry recognition and drive sales. This broader approach to PR means
that we look at other influencers beyond the media, such as industry analysts
and trade bodies,that can have an equally powerful role in driving awareness
and sales for an organisation with end users.
For this reason Ascendant provides balanced Communications Programs for its
clients, ensuring that we are helping to profile our clients with all the right
influencer communities. In the technology sector, the fact that IT analysts
are said to influence around 80% of major IT buying decisions on the Global
3000 shows the validity and value of this approach, as our clients testify.
Message Definition & Creation
We work with our clients to create the right positioning and core messages
that clearly define and communicate what they do, how they do it, and why they
are different. Many organisations are experts at what they do but are often
totally unaware of how to communicate this effectively to third parties. This
is where our messaging services help them to become experts when dealing with
the press and analyst communities.
We'll support your messages with case studies to show prospective customers
how your solution could work in their organisation, along with press releases
and of course articles that help establish you as thought leaders in your field.
Alternatively, white papers prove invaluable for communicating your expertise
and knowledge to leading decision makers.
Copywriting
Whether you need a case study as a sales reference tool, a whitepaper written
to help convey the strength of a solution or technology or a press release,
we have professional copywriters that can produce the most effective and
well written materials available. Although the age of electronic and instant
communications has changed how we communicate, the strength of the written
word remains the cornerstone of any successful communications and sales strategy.
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